WinTech Racing North America - Assistant Marketing Director

March 2022 - March 2024

• Managed project workflow, marketing spend, and brand
  standards between internal capability teams and UK-based
  creative agencies.

• Assembled monthly email campaigns with sourced images, original graphics, and unique copy.

• Produced, edited, and uploaded educational content for our brand YouTube channels and short-form content for social channels.

• Designed promotional content such as, but not limited to, flyers, apparel, and other merchandise.

• Organized and maintained marketing materials such as tents, flags, and table displays for use at in-person events.

• Took photography at events for use in email campaigns, social media posts, and product promotions.

• Coordinated vendor space bookings and team travel
  accommodations for in-person events.

• Processed MQLs and passed them on to appropriate regional sales representatives.

• Supported regional sales in the Greater Philadelphia Area.

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Acme United Corporation - Digital Marketing Coordinator

May 2021 - March 2022

• Updated online retail sites with product images and copy via Magento

• Createdd Amazon A+ Content for our brands, working with external organizations to push it to the platform

• Updated product listings with new copy and images via Amazon Seller Central

• Compiled product information such as description copy, dimensions, image links, and more into master database spreadsheets for internal use

• Conducted market research on respective industries for our brands and report insights to company executives
   

Sierra Trading Post - Sales Associate

September 2020 - May 2021

• Operated retail order management systems to facilitate satisfactory checkout experiences for customers

• Ensured proper logistical bookkeeping and sorting of incoming merchandise

• Upsold satisfied customers on the TJX Rewards credit card

• Provide customer service

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Cultural Crossways - Communications Intern

May 2020 - August 2020

• Managed website content in collaboration with team members, keeping items up-to-date and user-friendly across the platform.

• Proofread and edited website copy and provided feedback to the communications director for implementation.

• Assembled presentations and collateral pieces to support the training curriculum.

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Social Media Manager – Temple Lightweight Rowing

September 2018 – May 2020

• Created photo/video promotional content for the team's Instagram page

• Wrote unique copy for Senior Highlights and race announcement/recap posts

• Managed relationships with followers by replying to comments and responding to direct messages

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Self-Published Author

August 2019

• Wrote, revised, and published Rift, an original 223-page manuscript (available on Amazon)

• Shot, edited, and designed original artwork and copy for the book cover and description

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